Don't Wait for the Equipment to Fail to Make the Replacement Decision
A revenue-producing machine does not have to stop completely before it becomes a business problem. It may still be running while repair costs increase, production slows, parts become harder to find or employees spend more time working around its limitations. By the...
A Profitable Business Can Still Run Short of Cash
A large new order can be good news and a cash-flow problem at the same time. The customer may have accepted the proposal. The work may be profitable. The order may even improve the company's projected results. But before the business receives payment, it may need...
Don't Sell the Payment. Show What the Equipment Can Produce.
When a business owner is considering productive equipment, the conversation can become too focused on two numbers: “The equipment costs approximately $75,000, and the payment is approximately $1,700 per month.” Those figures matter. However, they do not tell the whole...
The Lowest Financing Rate Won't Help If Your Customer Can't Qualify for It
A competitive financing program can be a powerful sales tool. When a customer has strong credit, established operations and a transaction that fits the program, an attractive rate may help the vendor close the sale with confidence. It can make the equipment more...
Your Customer Wants the Equipment. Can Your Financing Source Get the Deal Done?
The customer wants the equipment. The quote is out. The specifications are settled. The vendor has already done the difficult part by earning the business. Then financing threatens to undo the sale. For an automotive service, tire or collision-repair equipment vendor,...